Audio identity, editing, and release structure for a long-form basketball podcast. Shaped to feel conversational, intimate, and culturally grounded.
The work involved developing an audio identity that could hold across long-form episodes without becoming formulaic — consistent enough to be recognisable, flexible enough to follow the conversation. Editing prioritised breath and rhythm over polish.
The podcast is grounded in basketball but moves through culture, memory, and the specific language that forms around sport.